Sunday, April 28th, 2024

by Barry Silverstein There is no shortage of business books that address ”change.” In fact, it may be one of the hottest topics in the business book arena. While Brett Clay’s book is change-focused, it is unique in that the author focuses exclusively on sales. Corporate sales organizations don’t necessarily like change–it can disrupt the […]

Change leadership expert and author, Brett Clay, says the closing of Borders Books demonstrates the fate of companies that adapt to change, rather than lead change. “The companies that follow, rather than lead in today’s fast-changing market put themselves at a severe disadvantage,” says Clay. “Like so many companies today, Borders failed to shift with the market—in this case from paper, brick and mortar to electronic and Internet. Company executives should be asking themselves, ‘What are we doing to be the leader, rather than the loser in our market?’” says Clay.